Thursday, 10 December 2009

Music Video

Website Homepage

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http://daddario.tk/
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CD Digipak - Front & Back and Inside

Development of Music Video


I began by importing all of the video clips I had filmed off the camera, and then added them all to video editing software 'Sony Vegas'. I then started watching each of them and deciding which ones I wanted to use and which I didn't.
I had a 'bin' of files which I would drag onto the main timeline when I wanted to use them. The video is composed around the audio track. It flows with it, following the wavelengths of the sound. As there is no real story to the music video, there is no real storyboard. The storyboard is the wavelengths of the music. It was these I followed when editing the video together.
The real task was lining up the video to synchronize with the audio as I just mentioned. You can see in the image the audio wavelengths and where some parts sync with the video. But you can't see what the real challenge was; lining up the music with the guitar plucking, strumming and syncing the lips with the vocals. This took much analysing of both the music and video.
After putting all the parts together, I added a black and white filter so my video was in the style I wanted. I also left a small section in the middle of the video where the music stops and the artist has a drink of milk. I left this in because I though it added a sense of reality to it, allowing viewers to recognize the video isn't actually real. Similarly at the end of the video, I faded the black and white into colour and left a small section where the artist stopped acting. When all the editing was done I added titles at the beginning reading who the artist is and the name of the track, and mixed down the video for upload to YouTube.

Tuesday, 8 December 2009

Development of Website Homepage


The whole website I designed in iWeb.
I started with a background that fitted in with the style I have been using for the rest of D'Addario's products. I then created text with the same fonts used on the CD covers and added blue shadow as seen on the CDs. I used images I had created on Photoshop for the CDs to add to the look of the site.
Using ideas gathered from analysing websites of real artists I put together a selection of boxes which would contain information vital to a bands website such as 'tour dates' 'discography' and so on. At the top of the page I created a navigation bar which I later added hyperlinks to the corresponding webpages. I noticed that most websites had one of these and thought it would be the easiest way for people to find their way around the site.
Once I had added all the information such as photos, video, news, comments, tour dates etc. I hyperlinked them to there own page, adjusting the settings so that if the mouse hovers over them, they turn blue. I thought this would fit in nicely with the whole style of the website and D'Addario as a whole.
Once I had finished putting the site together I had to publish it. To do this I had to save the whole website to one folder. I then requested to put it on the schools server. Once this was done I searched for a free domain name and found a site that offered me daddario.tk and the site was live.

Development of CD Digipak

Album Cover Drafts

I drafted a couple of different album covers and chose one to develop.

The first one here is difficult to read and the way the text has been draw makes the image look horror like. I wanted my album cover to have more of an indie feel to it, so I chose a different image as the background, and a different font.

This is the second one I chose to develop.
In the first design, I set the text size to small and put it in the to left corner. I didn't think this looked interesting or pleasing to the eye, and it was difficult to read. Although many real artists do place their name and album name here, I chose to do it differently.


In the final development I adjusted the positioning and blurred the text slightly, adding some blue behind the band name to make it more eye catching and a little less black and white.


On the rear of my CD, I chose a similar image to the front one and added track names that fit in well with the background. I also added some text at the bottom, and a bar code which corresponds with common conventions.
Inside the CD digipak, I adjusted the colour of the images so they fit in with the ones on the front. I also made the CD look as if it’s actually been placed in a plastic holder, for effect.